Alas, since Hamilton started laming to a gazillion race wins every year, Sky UK has been nigh-on insufferable. I could go on an extended rant, but, frankly, this guy puts it much more eloquently than I ever could:
Mind you, it is sort of normal for the respective national broadcaster to hype their own, after all they have a certain customer base to satisfy, but the ridiculous hype around Hamilton beats even the worst Schumacher years on German TV.
Back then RTL did their utmost to convince the German population that Schumi could walk on water. If Häkinnen did the same, they grudgungly acknowledged it and pointed out that Schumi does it more often.
With Sky things are different. If Rosberg happens to walk on water, they point the finger at him and cry: “Look, the bugger can’t even swim!” It’s ridiculous. We sort of feel with the British, knowing that they have a bit of an inferiority complex. Their empire is gone and all of their industry is owned by the Japanese, Koreans, Indians and Germans, because they couldn’t quite hack it when left to their own devices, but the sad performance of Brundle during the podium interview was cringe-worthy at best.
So there we are. Not only has F1’s coverage disappeared behind a paywall in most parts of Europe, it has also become ridiculously bad.
And they wonder about falling viewer numbers…